Master in Public Relations, Events and Protocol

This master's degree is ideal for those students who wish to specialize in corporate communication, event management and protocol, preparing them for roles that require sophisticated organization, planning and public relations management skills, such as: - Public Relations: You learn to design and execute communication and public relations strategies to build and maintain a positive image of the organization in front of its target audiences. This includes handling the press, running communications campaigns, and managing online and offline reputation. - Event Organization: They teach you how to plan and organize events, from conferences and seminars to large celebrations and corporate events. This covers logistics, location selection, catering, decorations, and general event coordination. - Protocol: You acquire knowledge of official and business protocol, which is crucial for the organization of institutional events and interaction with high-level figures. This includes knowing how to manage official ceremonies, protocol treatments and etiquette. - Strategic Communication: You develop skills to create key messages and use the appropriate media to achieve strategic objectives, learning to adapt your message to different audiences and platforms. - Crisis Management: You learn to anticipate and manage crisis situations, using public relations to minimize the negative impact on the image of the company or client. - Networking and Collaboration: The master's degree also offers opportunities to develop networks of professional contacts, which is essential in the field of public relations and event organization. - Presentation and Communication Skills: You improve your public presentation and effective communication skills, essential for success in this field.