University Microcredential on How to Prepare a Digital Marketing Plan + 2 ECTS Credits
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Syllabus
Curriculum
Summary
In the digital era, where online presence defines the success of companies, the How to Create a Digital Marketing Plan course is presented as an essential tool to stand out in a constantly evolving market. With the growing demand for professionals trained in digital marketing, acquiring these skills not only positions you favorably in the workplace, but also enables you to create effective strategies that drive the growth of any business. This online course offers you the flexibility to learn from anywhere, providing you with the necessary knowledge to design marketing plans adapted to the needs of the digital environment. You will learn to analyze consumer behavior, maximize the use of digital channels and measure the impact of your strategies, all with the aim of enhancing your professional profile and opening new opportunities in a booming sector.
Goals
Professional opportunities
To prepare you
El curso Cómo Elaborar un Plan de Marketing Digital te prepara para diseñar y ejecutar estrategias digitales efectivas. Aprenderás a analizar el entorno digital, identificar oportunidades de mercado y segmentar audiencias. Desarrollarás habilidades para crear contenidos atractivos, gestionar redes sociales y medir el impacto de tus acciones a través de métricas clave. Al finalizar, serás capaz de optimizar campañas digitales y adaptar tus estrategias a las últimas tendencias del marketing.
Who is it addressed to?
Este curso está dirigido a profesionales del marketing, comunicación y publicidad, así como a titulados del sector que deseen actualizar sus conocimientos en estrategias digitales. Ideal para quienes buscan optimizar su habilidad en la creación y gestión de planes de marketing digital, adaptándose a las nuevas tendencias y herramientas del mercado.
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Certification
Titulación de Microcredencial Universitaria de Cómo Elaborar un Plan de Marketing Digital con 50 horas y 2 ECTS expedida por la Universidad Antonio de Nebrija
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