Course in advertising creativity

The integration of marketing, advertising and design is necessary in companies to develop consistent and effective strategies with their audiences. Betting on an intelligent creative strategy will mean the advertising message to the target audience in the most efficient and profitable way possible, optimizing the results. Advertising creativity has therefore become a strong competitive advantage that can assume the success or failure of the organization's global strategy.

- Know the operation of advertising and participating actors. - Understand the concept of creativity. - Know how the creative department works. - Differentiate between advertising strategy and creative strategy. -Doad all creativity techniques. - Being able to start a creative process through all its stages (preparation, incubation, lighting, evaluation and implementation). - Analyze creativity in conventional and unconventional media.

- Know the operation of advertising and participating actors. - Understand the concept of creativity. - Know how the creative department works. - Differentiate between advertising strategy and creative strategy. -Doad all creativity techniques. - Being able to start a creative process through all its stages (preparation, incubation, lighting, evaluation and implementation). - Analyze creativity in conventional and unconventional media.

The integration of marketing, advertising and design is necessary in companies to develop consistent and effective strategies with their audiences. Betting on an intelligent creative strategy will mean the advertising message to the target audience in the most efficient and profitable way possible, optimizing the results. Advertising creativity has therefore become a strong competitive advantage that can assume the success or failure of the organization's global strategy.

The integration of marketing, advertising and design is necessary in companies to develop consistent and effective strategies with their audiences. Betting on an intelligent creative strategy will mean the advertising message to the target audience in the most efficient and profitable way possible, optimizing the results. Advertising creativity has therefore become a strong competitive advantage that can assume the success or failure of the organization's global strategy.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.