Course in Revenue Management (university degree + 6 ECTS credits)

Currently, the increase in competition in the services sector is such that it sets price strategies to maximize our benefits has become essential in every company. For this, it is essential to know the market, as well as determine the segments to which we want to direct ourselves, in order to deal with the companies of our competition. The course in Revenue Management facilitates the student the necessary knowledge to be able to take care of the price management of a company, allowing them to expand their job departures, thanks to the learning of the most used techniques in companies in the sector. In this way, Inesem allows the student to acquire the necessary knowledge to deal with Revenue Manager's work, always guiding the training in a practical way that allows the student to assimilate the concepts and be able to use them in their working life.

- Provide the student with the foundations to define the relevant market for the product or service. - Develop the foundations that make it possible to segment the market in question and position themselves in it. - Deepen the strategic analysis of the company and the study of its environment. - Study the influence of the Revenue Management on price management. - Relate forecasting to Revenue Managment strategy and learn to implement it. - Measure the usefulness of the revenue management and extrapolate it to the different areas to which it is oriented.

The specialized training in Revenue Management is increasingly demanded by hotel establishments of all kinds, restoration companies and even events. Therefore, the student will opt for positions in companies related to the services sector, both nationally and internationally, especially in reserves, prices or sales departments.

This course will give you the key knowledge for you to learn to define and delimit the relevant market to which an establishment is oriented. On the other hand, you will develop the necessary knowledge to establish price policies, thanks to tools such as Forecasting, which will allow you to maximize the benefits of your establishment. Finally, you will know the different revenue ratios to evaluate the situation and improve your strategy.

This course is aimed at people trained in business administration and management, business, economy, tourism or hotel management, who wish to obtain specialized training to exercise tasks related to the pricing and setting strategy in the services sector.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.