Customer service and loyalty course

This customer service and loyalty course offers specialized training in the material. We must know that for the Administration and Business Management Area it is very important to deepen and acquire the knowledge of customer service and loyalty within the Information and Communication Management Sector.

- Know the inbound marketing and the advantages it offers. - Acquire knowledge about the functioning of inbound marketing. - Identify the phases of the purchase process that the buyer passes. - Know what content marketing consists of: types and benefits. - Know how this marketing works in social networks as well as the advantages of these. - Be clear about the concept of loyalty as well as the 3R and how to get it. - Know how to provide a good post-sale online service and the consequences of not doing so. - Know communication tools with the client and the advantages that each contributes. - Know how to make a viral content. - Know the operation of SEO and SEM.

Information and Communication Management

This online care and customer loyalty course prepares you to acquire specific knowledge within the area of business administration and management by developing in students some capacities to develop professionally in the information and communication management sector and more specifically in attention and customer loyalty. In addition, with the realization of this course, the student will be prepared to: know the inbound marketing and the advantages it offers, acquire knowledge about the functioning of the inbound marketing, identify the phases of the purchase process through which the buyer passes, know what the marketing of content consists of: types and benefits, know how this marketing works in social networks as well as the advantages that these contribute these, be clear about the concept of fidelization as well as the concept of fidelization as well as the concept of loyalty Get it, know how to provide a good post-sale online service and the consequences of not doing so, knowing communication tools with the client and the advantages that each one provides, knowing how to make a viral content, and know the operation of SEO and SEM.

This online care and customer loyalty course is aimed at all those interested in the field of business administration and management and more specifically in the information and communication management sector and want to specialize.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.