Key Account Manager course: Key Account Manager specialist

The Key Account Manager Figure becomes increasingly important in the business field, due to the role that plays in the management of the key accounts for the company. Through this Key Account Manager course, it is intended to offer students the necessary professional knowledge and competences in the field of negotiation, sales management and customer loyalty to carry out the functions of the position.

- Learn what the Key Account Manager is and what are its functions. - Know how the management process is and what are the functions of the management in the company. - Learn to perform a market analysis and client portfolio, to identify key accounts. - Know the most important aspects of customer loyalty and Costumer Experience. - Know what commercial negotiation and its most relevant techniques are. - Learn to organize and control the sales team. - Develop the most relevant leadership skills in the commercial field.

The Key Account Manager course enables you to be able to exercise professionally performing the functions of the position, occupying intermediate positions and managers in the commercial sphere.

Thanks to the Key Account Manager course you can develop the skills and knowledge necessary to perform the functions of the position in a professional way. To do this, you will learn to analyze both the market and the current client portfolio, to identify which are the key accounts for the company. From this analysis, you will learn to prepare an adequate sales plan for each customer, carrying out the commercial and loyalty negotiation techniques of appropriate customers in each case. In addition, you will learn to manage the organization's sales team.

The Key Account Manager course is aimed at professionals, graduates and students in the field of marketing and communication, who want to specialize to access one of the most demanded professional profiles currently in the world of marketing. Similarly, he addresses any interested person, work or not in the commercial field, in developing a professional career such as Key Account Manager.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.