Maestría in Business Intelligence and Big Data Analytics

Online Training

Maestría in Business Intelligence and Big Data Analytics

Name: Maestría in Business Intelligence and Big Data Analytics en México
Brand: CEUPE
SKU: 382764-2503
Availability: InStock

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1500 hours

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Spanish

This Maestría in Business Intelligence and Big Data Analytics offers a very complete approach in Data Analysis, Business Intelligence, Big Data and Digital Marketing, providing advanced tools to interpret information and optimize business strategies. It covers Data Exploration, Data Mining and Visualization techniques, as well as SEO, Inbound Marketing and Web Analytics strategies. During the training, you will learn to use fundamental tools in these fields such as Power BI, Tableau and Google Analytics 4, as well as to apply Attribution and Automation Models in strategic decision making. It is aimed at professionals seeking to improve organizational performance through data analysis and optimization.

Instituciones educativas

$ 34,196

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Master tools Business Intelligence such as Tableau and Power BI for data analysis. - Apply Data Mining and machine learning techniques in strategic decision making. - Develop SEO and Web Positioning strategies to improve digital visibility. - Implement Web Analytics models with Google Analytics 4 and Google Tag Manager. - Optimize Email Marketing campaigns and social network management in the digital environment. - Identify opportunities in Digital Marketing through the analysis of the Customer Journey. - Design Digital Advertising strategies based on data and automation.

Content

Career opportunities

With this Maestría in Business Intelligence and Big Data Analytics you will be able to work in areas such as data analysis, consulting Business Intelligence, specialist in SEO or web analysis, as well as in Digital Marketing, Online Advertising and Social Network Management positions. You can also work in marketing departments, digital agencies, startups or large companies.

What it prepares you for

The Maestría in Business Intelligence and Big Data Analytics trains you to analyze and visualize data through Business Intelligence, Data Mining and Web Analytics, optimizing strategies in digital marketing and online advertising. You will learn to use tools such as Tableau, Power BI and Google Analytics 4, improving business decision making. You will also develop skills in SEO, Inbound Marketing and process automation.

This Maestría in Business Intelligence and Big Data Analytics is aimed at professionals and students of marketing, data analytics, administration and technology, interested in the analysis and optimization of information for decision making. Ideal if you want to specialize in digital strategies, Business Intelligence and data-based marketing.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.