Online Training

MBA Master in Luxury Brand Management

Name: MBA Master in Luxury Brand Management en México
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 257741-2403
Availability: InStock

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1500 hours

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Spanish

The MBA Master in Luxury Brand Management is crucial today due to the rise and importance of the luxury sector today, driven by new emerging markets. In this course you will learn and master concepts such as the brand in the luxury sector, from the choice of the target market, the design of the brand, through its positioning, public relations or its distribution. Thanks to this course, you will obtain practical knowledge to generate and manage brands from any aspect of the luxury industry. In addition, you will know how to lead teams and coordinate them to achieve brand, sales and reputation objectives, thanks to business coaching and decision-making techniques.

Instituciones educativas

$ 40,754

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Master the key concepts of luxury brands. - Understand and know how to apply everything related to the luxury sector and its distribution. - Discover all the necessary steps to create a successful luxury brand and maintain it over time. - Internalize the keys to team leadership within the company.

Content

Career opportunities

After graduating from this MBA Master in Luxury Brand Management, you will be able to apply for jobs such as luxury brand manager, digital marketer, human resources management, product manager, luxury public relations and digital entrepreneurship. You will also be able to practice in consultancies specializing in branding and marketing strategies for companies in the luxury sector.

What it prepares you for

With this MBA Master in Luxury Brand Management you will be aware of the latest techniques and consumer trends in the luxury industry, being able to execute the main successful strategies to compete with a luxury brand. You will have theoretical and practical mastery of how to design, plan and manage luxury brands and lead business organizations achieving established objectives.

This MBA Master in Luxury Brand Management is specially designed for digital marketing, e-commerce professionals, businessmen in the luxury sector, entrepreneurs or influencers. It is also ideal if you are passionate about business and want to improve and update your branding notions to promote work and generate business opportunities.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.