MBA + Specialty - Political Marketing + 60 ECTS credits

The MBA - Management and Administration of Business with a specialty in Political Communication, has been developed by expert professionals in political communication, who will facilitate the development of the necessary competences for the management of activities related to this discipline. Political marketing is a tool used, for decades in electoral campaigns, as help through a set of research, planning, management and communication techniques used in the design and execution of tactical actions as long as they seek to conquer political purposes The MBA with a specialty in political communication will provide students with a unitary approach to the business management of the political sector, to guarantee a national and international development of the business, controlling the economic, financial, technological, commercial and sales aspects, of leadership and human resources. The knowledge of such important dimensions as the mediatization of communication, construction of public image, the use of propaganda, such as strengthening and directing speeches, to offer the campaign teams of institutions, business organization or pressure groups that have political ends, will be acquired. So this program offers students an opportunity to form in an integral way for the management of organizations related to the political sphere, in the communication and “sale” sector, generating opportunities for expansion both to their company itself and to the potential clients of the same.

- Acquire an integral vision of political marketing to adapt them to actors, public and scenarios using the applicable techniques for each of them. - Contribute to a global training of political marketing to the political consulting sector. - Develop a strategic approach to carry out your professional activity in the political communication and marketing sector.

1. Director of Consulting and Political Advice 2. Director of Electoral Campaigns 3. Directors of Institutional Communication Cabinets, Corporate and Political. 4. Communication directors of public institutions, political parties and governments. 5. Managers of Communication and Public Relations Agencies 6. Image advice director for political campaigns. 7. Director of Specialized Communications Agencies in the political sector.

The MBA master with a specialty in political marketing prepares you to assume leadership and management roles in the political sphere, providing advanced knowledge in business administration combined with specific skills in political strategy and communication. This program enables you to design, implement and manage effective political campaigns, as well as to advise candidates and political parties on communication and electoral strategy. Some of the skills and knowledge that the student can acquire 1. Business management • Leadership skills: you will develop skills to lead teams, make strategic decisions and manage resources efficiently. • Business Administration: You will learn about the various functional areas of an organization, including finance, human resources, operations and marketing. 2. Strategy and Political Communication • Electoral strategy: Development of electoral strategies for political campaigns, including competitors analysis, voter segmentation and message planning. • Political communication: effective communication techniques to transmit political messages, manage the image of candidates and create persuasive narratives. 3. Digital marketing and social networks • Digital marketing in politics: use of digital platforms and social networks to promote candidates and political parties, interact with voters and mobilize support. • Social Network Management: Strategies for managing social media profiles, creating attractive content and monitoring online reputation. 4. Data research and analysis • Market research: Methods to investigate and analyze the opinions and behaviors of voters, using surveys, Focus Groups and data analysis. • Data analysis: Use of data analysis tools to interpret electoral trends, measure the impact of campaigns and adjust strategies. 5. Advertising and media • Political advertising: development of advertising campaigns in traditional and digital media, including the creation of television, radio and online ads. • Media relationships: Techniques for managing relationships with the media, preparing press releases and organizing press conferences. 6. Electoral campaign management • Campaign planning: skills to plan, coordinate and execute electoral campaigns, including time management, resources and volunteers. • Mobilization strategies: Techniques to mobilize voters, organize events and promote electoral participation. 7. Crisis management • Crisis management: Strategies to handle political crises, including the preparation of contingency plans and communication management during adverse situations. • Image reputation and management: Skills to protect and improve the public image of candidates and political parties. 8. Ethics and Social Responsibility • Ethics in politics: understanding of ethics in political practice, including transparency, accountability and respect for the rights of voters. • Social responsibility: implementation of social responsibility practices in political campaigns, promoting the common good and sustainable development. 9. Innovation and trends in political marketing • Current trends: stay updated on the latest trends and technologies in political marketing, such as the use of artificial intelligence and big data. • Innovation in campaigns: application of new techniques and tools to innovate in the management and execution of political campaigns. 10. Professional development • Contact network: Opportunities to establish a network of professional contacts in the political sphere, including study classmates, teachers and professionals in the sector. • Practical experience: participation in practical projects and internships in campaigns Communication policies and consultants, acquiring real experience in the field of political marketing.

The MBA - Management and Administration of Business with a specialty in political communication, is aimed at communication professionals and newly graduated who wish to enter or develop in the work exercise through executive profiles, applying knowledge about business management to the various departments that make up companies, as well as knowledge for the Political Communication Directorate. In addition, it is focused for management positions of organizations that wish to obtain comprehensive knowledge about business administration, also combining knowledge about diplomatic communication to offer customers and users valid and real information about the environment in which they develop. On the other hand, it is oriented for entrepreneurs who wish to create a political communication or consulting organization and wish to obtain complete training for the management of the same, taking out greater performance and benefit through the contributions than new technologies in the current context.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.