Postgraduate in Merchandising and Product Animation at the Point of Sale

-Provide participants with higher level specialization training in subjects that enable them to develop skills and qualifications in jobs that entail management responsibilities to organize the implementation of merchandising techniques in jobs. -Inform the student of the meaning and set of merchandising techniques for their implementation in the establishment. -Clarify basic concepts related to distribution and intermediaries. - Apply organization and implementation procedures at the physical point of sale based on previously defined commercial criteria. - Identify the effects produced on the customer by the different ways of locating products and/or services at the physical point of sale. - Identify the physical and commercial parameters that determine the placement of products on the different levels, areas of the shelf and position both at the physical point of sale. - Prepare reports derived from the sales performance, in accordance with defined objectives. - Describe the steps and rules for writing a commercial report. - Identify relevant information collected during professional activity related to the assortment, demand and customer, and present it in writing. - Apply packaging and packaging techniques following defined criteria. - Identify the type of packaging according to the type of product, its characteristics and the image that you want to convey about the company.