Specialization in Advertising Specialization in Advertising

Online Training

Specialization in Advertising

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300 hours

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Spanish

Thanks to this Specialization in Advertising you will be able to manage the commercial and corporate communication of any organization. At a time when communication channels are multiplying and diversifying, it is essential to know the different advertising models both online and offline. With this specialized training you will discover the keys to launching communication actions and advertising campaigns that are coherent and cohesive with the rest of the marketing and communication actions, to boost the brand and sales of any company. You will be able to work in the marketing and communication area or department, directing, managing and executing advertising strategies and actions. With a flexible, online learning system and with specialized teachers.

Instituciones educativas

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$ 10,685

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the concept and contextualization of advertising. - Know the different types of communication and advertising strategies. - Design, plan and execute communication and advertising campaigns. - Understand how the advertising sector works: agencies and other business models. - Prepare advertising and communication material and resources. - Manage the main advertising channels and formats.

Content

Career opportunities

Among the professional opportunities of this Specialization in Advertising are advertising and communication technical positions or advertising managers. You can also hold positions in content marketing, content creation, account management, communications manager. You will be able to work in advertising agencies and in marketing and communication departments.

What it prepares you for

With this Specialization in Advertising you will learn to establish communication and commercial promotion strategies, to design and develop advertising campaigns and other corporate communication actions. To prepare the necessary materials for them, create a media plan and control the advertising insertions in the different media and supports. You will also be able to direct communication and advertising campaigns for any brand.

Addressed to

This Specialization in Advertising is aimed at marketing and communication professionals who want to specialize in the exciting world of advertising campaigns, such as journalists, technical profiles in graphic and audiovisual design or content creation. Also for companies and entrepreneurial people who want to optimize their efforts and investment in advertising.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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