University Certification Course in Social Networks (University Degree with 5 ECTS credits)

The university certification in social networks is essential in the current environment, where brand image and customer service in online channels are the best thermometer of the success of a company. Knowing how to communicate through social networks, creating advertising campaigns, attending potential clients and fans, as well as managing reputational crisis or adding to trends, are essential tasks for the Community Managers and Social Media Managers. This training comes to dominate the environment of digital communication in social networks, in order to use all its functions and exploit their strengths. In this way, students can cause a great impact on business results and the long -term reputation of the brand.

- Discover the functionalities and advantages of social networks. - Manage online communities and know how to create them. - Create campaigns to promote our publications, brand or products. - Make the most out of each of the social networks.

Labor outputs for graduates of university certification on social networks are aimed at the scope of digital marketing, communication, and especially social networks. The main positions would be Social Media Manager, Community Manager and Content Manager, as well as digital marketing consultants and social networks for all types of companies.

With this university certification in social networks you will get the most out of the functions of the main social networks, being able to direct the promotion and marketing strategy through different public formats and channels. This training covers the aspects to follow to manage social networks in a deep and professional way, with a content strategy according to business objectives.

This university certification in social networks is aimed at those passionate or professionals who dedicate themselves to digital marketing and communication. It is especially oriented for branding experts, specialists in digital marketing campaigns, SEO and SEM technicians, as well as digital marketing consultants and corporate communication.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.