Master in Cultural Communication + University Degree with 8 ECTS

Communication has currently become a strategic element of special relevance for all types of entities and organizations, not only in the field of private companies. Through communication, advertising and foreign relations, in their different forms, organizations can differentiate themselves from competition and loyalty to public. Through this Master Cultural Communication, students are offered to the tools and professional knowledge necessary to manage communication campaigns and strategies of all kinds of organizations and institutions in the cultural field, including publicity actions or public relations among many others.

After completing the Master of Cultural Communication, the following objectives will have been achieved: - Manage at all levels institutional relations in the business, sports, academic, military, religious and public administration. - Plan, structure and manage a protocol department. - Know and apply in a reflective way rules and protocol techniques for any type of acts. - List and define the basic elements of communication. - Specify the current importance of communication at the business level. - Develop the concept of advertising in depth. - Identify the role of advertising in the company. - Analyze the market of different cultural products segmenting according to characteristics and preferences of different types of consumers. - Define cultural marketing actions, in relation to the factors involved in the design of policies and communication campaigns, considering the usual instruments and the different types of objectives and public to which it intends to address. - Develop cultural marketing actions linked to a marketing plan for intangible products. - Develop a campaign to disseminate cultural programming for the potential public according to a proposed mix marketing plan. - Apply control and monitoring systems of the variables and actions planned in different types of marketing plans. - Analyze the evolution of a cultural program linked to marketing actions.

Public and Private Institutions / Official Protocol / Communication Agencies / Organization of Events, Conventions and Congresses / Institutional Relations / Fairs and Congresses / Strategic Consulting / Foundations / Public Relations / Communication / Communication

Thanks to the Master Cultural Communication you can master the most effective communication techniques and tools and apply them to the cultural sector, largely enhancing the actions aimed at the projection of cultural activities.

This Master of Cultural Communication is addressed to professionals and students from both the cultural field and in the field of marketing and communication that they want to expand or update their knowledge in this area, as well as anyone who wants to train to guide their professional career to the cultural communication sector.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.