Master in Marketing and Sales Directorate + 5 ECTS credits

The Master in Marketing and Sales direction allows working in the most competitive sector within the business world. Any advantage over competition can be key when improving the results of a company. This master will provide you with the main tools to increase sales and, in turn, will prepare you to carry out market studies and analysis of the purchase and sale process, including the study of consumer behavior. You will acquire the key competitions to carry out marketing and sales campaigns to loyalty to customers. You can manage electronic commerce campaigns and digital marketing taking the advantages of these leading policies.

- Acquire knowledge about the market and its segmentation based on marketing in the economic and business system. - Learn to carry out market studies and know the most efficient techniques for the analysis of the markets themselves. - Know the most efficient sales techniques and the skills of emotional intelligence. - Analyze the main formulas for the application of electronic commerce and new trends in online sale.

The Master in Marketing and Sales Department allows you to work as Marketing Director, Marketing Technician, Sales Manager, Social Media or Electronic Commerce consultant, market researcher ... with all practical knowledge to effectively perform the tasks of the marketing department.

The Master in Marketing and Sales direction has been designed to train students in commercial management and marketing, providing the necessary and up -to -date knowledge for the commercial director, marketing technician and market analysis and study. It is also focused on new trends in marketing and commercial actions where they will learn to manage electronic and social media commerce.

Aimed at graduates in research and market techniques, graduates in advertising and public relations, professionals with experience in the commercial sector or all that person with concerns to acquire knowledge within the sector and update with new trends in electronic commerce.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.