Master in Mobile marketing + university degree with 5 ECTS credits

In recent years we have been spectators of very large advances and technological innovations, especially in mobile phone environments. The digital media today have revolutionized the forms of communication so it is important to know these environment in a professional way to be able to take advantage of them. With the realization of this Master in Marketing Mobile you will know the appropriate techniques to sell through the mobile and optimize the service provided to the client.

The objectives that you must achieve with this Master Marketing Mobile are the following: - Apply usability and accessibility techniques in the development of user interfaces. - Know the main mobile marketing platforms. - Manage mobile marketing tools that are effective. - Deepen geolocation networks, their uses and opportunities. - Learn to use the different applications arising from web 2.0. - Learn to develop an application in the Android mobile operating system. - Know the programs and environments for their realization as well as the necessary stages until its publication and subsequent marketing. - Know the basic structure of an Android project. - Integration of mobile marketing into a traditional marketing strategy linked to the basic concepts and needs to design and develop your own app.

After finishing this training, you will have acquired the necessary competences to exercise professionally in the M-Commerce and Marketing Mobile sectors.

This Master in Marketing Mobile prepares to have a broad and precise vision of the M-Commerce environment, to be able to sell through the mobile and perform different strategies to function professionally in this sector.

The Master in Marketing Mobile is aimed at all those professionals in the sector who wish to continue training in the field, as well as people interested in professionally dedicating themselves to mobile trade or Mobile marketing.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.