Practical Course: Strategic Marketing

It is currently important in companies to achieve sustainable competitive advantages derived from the improvement in the capacity of commercial management, administration and management of your organization, through the correct understanding and application of the strategies and processes that allow to determine the necessary conditions, and take advantage of the most appropriate circumstances, so that the products and services are successful in the market. It implies mastering the functions of distribution, communication-publicity and pricing, among others. This makes us necessary to know and know how to manage the marketing process, thus, this course helps to understand, understand and manage what is necessary to start the professional career through the marketing world.

- Know the main concepts and elements of strategic marketing, as well as the benefits that the company can obtain with its application. - Acquire knowledge about the different approaches between which the company can opt for its market orientation. - Learn to manage the opportunities that marketing offers to locate the company in the intended position. - Know the general characteristics of international marketing and know about the different penetration techniques in foreign markets.

In marketing departments, advertising and sales of public or private companies, as well as in companies in the marketing sector, market research, consulting, commercial distribution, advertising, direct marketing etc.

This course prepares you to design, develop and control the strategy and commercial actions either in public or private company, through the techniques and instruments of marketing and market research that this course provides, knowledge applied not only to the national level but also to the international also.

This course is aimed at all marketing professionals, who are in marketing, advertising and sale departments of companies that want to update or expand knowledge. It is also oriented to all non -professionals who have interests in the subject or who wish to complement their training or professional career.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.