Course in Human Resources Management Applied to Marketing

Online Training

Course in Human Resources Management Applied to Marketing

Name: Course in Human Resources Management Applied to Marketing en Portugal
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 369723-2301
Availability: InStock

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200 hours

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Spanish

Currently, not only brands are associated with products or services, today we find the concept of employer brand as a clear example of how marketing concepts are linked to the areas of human resources. And if we talk about value proposition, it will no longer be only the customers that are essential, but the employee value proposition will also involve collaborators as a concept of loyalty. The Course in Human Resources Management Applied to Marketing will allow you to analyze the current context of organizations and the demands towards human capital management, as well as investigate marketing concepts applied to Human Resources. You will be able to delve into the importance of positioning the area's strategy and understand the concepts of employee loyalty, employer brand and employee experience.

Instituciones educativas

260€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the transformations experienced in recent years by the HR area. - Investigate and analyze how the marketing concepts that are currently adopted impact strategic HR management. - Study the current business context and the demands towards human capital management. - Analyze and deepen the impact of the client and employee strategy on business objectives. - Understand the impact of the concepts of loyalty and employer branding.

Content

Career opportunities

Once you have completed the Course in Human Resources Management Applied to Marketing, you will be able to develop your professional career as a human resources manager, specialist in job description, business training consultant, specialist in internal communication and employer branding, as a business systems analyst, etc.

What it prepares you for

With the Course in Human Resources Management Applied to Marketing you will learn the methods and strategies to link and analyze the fundamental concepts of marketing with the management and strategy of the HR area. Likewise, the course prepares you to understand and efficiently manage human resources in an organization, from strategic planning to talent management.

The Course in Human Resources Management Applied to Marketing is aimed at managers or staff of Human Resources departments, as well as all those who want to expand their knowledge in relation to the strategic processes of marketing in employee loyalty and the employer brand.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.