Course on Culture in the Purchasing Process

Online Training

Course on Culture in the Purchasing Process

Name: Course on Culture in the Purchasing Process en Portugal
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 364675-2301
Availability: InStock

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100 hours

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Spanish

Culture has always been an important variable if we want to understand how the economy of a specific country works, there is a reason companies analyze the norms, values, beliefs, customs and traditions that influence a group of people when choosing one product or another. Obviously, Americans do not have the same shopping culture as Morocco. For this reason, culture is one of the most influential factors in purchases made around the world and companies are investigating new ways to influence consumers and their purchasing motivations. By carrying out the Culture Course in the Purchasing Process we intend to show how culture influences the purchasing process.

Instituciones educativas

88€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Analyze the market segmenting according to characteristics and preferences of different types of consumers. - Apply an analysis of demand, in terms of its concept, dimensions and conditioning factors. - Acquire professional skills to identify the different motivations and needs of consumers. - Know the conditions and types of consumer purchases. - Define cultural marketing techniques in relation to the media. - Develop communication actions that can influence the purchase decision.

Content

Career opportunities

The Culture in the Purchasing Process Course prepares you to develop your professional activity in the business world, especially in the marketing and sales department: Market and Consumer Behavior Analyst, purchasing consultant, creator of advertising campaigns, sales manager and even product developer.

What it prepares you for

The Culture in the Purchasing Process Course prepares you to be able to direct research activities on purchasing habits, with the aim of being able to influence and persuade our potential client. It is also useful for other tasks related to the marketing area, such as market research, introducing products into new markets, managing trade projects, designing advertising campaigns, etc.

The Culture in the Purchasing Process Course is aimed at marketing and sales professionals who are looking for training on what leads a consumer to buy a certain product. It is also aimed at students in the area of business administration, marketing and other careers related to sales.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.