Expert Course in Search Engine Marketing

Online Training

Expert Course in Search Engine Marketing

Name: Expert Course in Search Engine Marketing en Portugal
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 254863-2102
Availability: InStock

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420 hours

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Spanish

Users use search engines as the first channel to find out about certain products or services before making their purchasing decisions. Therefore, having a presence at the top of the search results when a user is making queries in the search engine is crucial for companies that want to show their products and services to the right user at the right time. Determining a search engine marketing strategy and measuring its results is essential in the company's digital strategy.

Instituciones educativas

599€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

Analyze the concept of Digital Marketing and its contextualization. Acquire knowledge regarding SEO (on Page and Off Page). Learn how ASO positioning works in Mobile Marketing. Delve into the SEM or Search Engine Marketing strategy. Learn to create and manage different types of search engine campaigns. Analyze other forms of PPC Master Web Analytics and Results Reporting. Know the Google Analytics and Google Adwords certificates.

Content

Career opportunities

The professional opportunities provided by the Master in Search Engine Marketing can focus on SEO Expert, SEM Expert, Web Analytics Expert, SEO Consultant, SEM Consultant, Paid Search Expert (SEM and CPC).

What it prepares you for

This Master's Degree in Search Engine Marketing prepares you to successfully carry out search engine marketing strategies with the aim of increasing web positioning in an organic and paid way, achieving your marketing objectives. You will also learn web analytics tools to measure the success of your strategy and optimize ROI.

This training is especially aimed at digital marketing professionals who wish to complete their training and acquire greater specialization in search engine marketing strategies. As well as non-marketing professionals who want to increase their knowledge in this area and apply it in their businesses to achieve their objectives.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.