Higher Course in Digital Product Management + 10 ECTS Credits

Online Training

Higher Course in Digital Product Management + 10 ECTS Credits

Name: Higher Course in Digital Product Management + 10 ECTS Credits en Portugal
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 172235-2102
Availability: InStock

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300 hours

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10 ECTS

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Spanish

The way of creating and developing business models has changed significantly in recent years. The development of the online channel, and the consolidation of eCommerce, forces us to reorient product development strategies, adapting to this new channel as well as to the consumer of digital products. This new reality has implied the emergence of a new professional profile essential for the current survival of any business that is online in nature or that expands its business to the online environment: the Digital Product Manager. The success of this new professional profile will necessarily involve understanding the new business models, understanding the new consumer and the life cycle of digital products.

Instituciones educativas

460€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the main functions of the Digital Product Manager. - Understand the life cycle of the digital product. - Master the main online business strategies and models. - Delve into the platform business model. - Develop digital product marketing strategies. - Analyze the consumer keys of the digital product and apply marketing techniques. - Master the Design Thinking methodology. - Know how agile methodologies work for project management.

Content

Career opportunities

The Higher Course in Digital Product Management from INESEM trains you to work as a Product Manager, specialized in digital products and services and leading the Digital Product Manager job, crucial for the launch and survival of any online business. In addition, after training you will be able to develop your career as an Online Marketing Consultant, Expert in Electronic Commerce, Specialist in Design Thinking and Agile Methodologies, Expert in Online Business Models, Entrepreneur of your own business or lead a startup.

What it prepares you for

The Higher Course in Digital Product Management will prepare you to direct and lead the sales strategy for digital products. After completing the training, you will be able to develop and execute the online business growth strategy and marketing of digital products. To do this, you will acquire a deep knowledge of online business models, the life cycle of the digital product, the digital consumer and the main methodologies and growth strategies.

This training is designed for Product Managers who want to direct their professional career towards online business and the development and marketing of digital products. After completing the training, the students will be qualified to occupy different jobs, from Marketing Director to Product Digital Marketing. Likewise, this training is aimed at students and graduates who wish to specialize in the development of digital businesses aimed at online sales.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.