Online Training

Higher Tourist Marketing Course

Name: Higher Tourist Marketing Course en Portugal
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 227013-2305
Availability: InStock

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400 hours

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Spanish

Currently, the increase in competition in the services sector is such that setting pricing strategies to maximize our profits has become essential in every company. To do this, it is essential to know the market, as well as determine the segments we want to target, in order to be able to face our competing companies. The Higher Tourism Marketing Course provides the student with the necessary knowledge to be in charge of the price management of a company, allowing them to expand their job opportunities, thanks to learning the techniques most used in companies in the sector. In this way, INESEM allows the student to acquire the necessary knowledge to be able to cope with the work of revenue manager, always guiding the training in a practical way that allows the student to assimilate the concepts and be able to use them in their working life.

Instituciones educativas

460€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Provide the student with the fundamentals to define the relevant market for the product or service. - Develop the fundamentals that make it possible to segment the market in question and position yourself in it. - Deepen the strategic analysis of the company and the study of its environment. - Study the influence of revenue management on price management. - Relate forecasting to the revenue management strategy and learn how to implement it. - Measure the usefulness of revenue management and extrapolate it to the different areas it is aimed at.

Content

Career opportunities

This course is aimed at people trained in Business Administration and Management, Business, Economics, Tourism or Hotel Management, who wish to obtain specialized training to perform tasks related to forecasting and pricing strategy in the service sector.

What it prepares you for

This course will provide you with the key knowledge so that you learn to define and delimit the relevant market to which an establishment is oriented. On the other hand, you will develop the necessary knowledge to establish pricing policies, thanks to tools such as forecasting, which will allow you to maximize the benefits of your establishment. Finally, you will know the different revenue ratios to be able to evaluate the situation and improve your strategy.

Business Manager Revenue Management Sales Manager

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.