Online Training
3000 hours
Spanish
Educational institutions
Request information
Multilingual support
Digital certificate included
Assistant Phia
The student who takes this Master, You will have the necessary knowledge to develop marketing strategies and policies taking into account all the factors associated with the sale of the product and service, which will allow you to increase the sales of your business, or business for which you work or are going to work, so that the client perceives, from the first contact through the purchasing process and ending in the after-sales service, the highest possible quality. The primary objective is for you to acquire management and leadership skills for managing human and digital resources to manage excellent marketing campaigns. E-commerce and digital marketing will be key pieces that the student must master. - Understand the brain mechanisms involved in the purchase decision, brand perception and the processing of commercial information. - Understand the role of emotion in the consumer's relationship with the product and learn to build experience
Any sales, marketing or human resources department will need a good employee to manage its sales. Old-fashioned companies that need a new point of view for sales, innovative companies that need people with potential. The digital and electronic era is a market opportunity where companies increasingly differentiate themselves. Apple, Google, Facebook or Amazon are examples of Business Marketing that are achieved with knowledge like the ones we teach in this maestría. Many companies also turn to external agencies to manage their marketing campaigns, so self-employment is another professional option. The positions you can apply for are commercial director, marketing director, sales department director, advertising campaign manager, publicist, advertising creative, content manager, social media manager, community manager, strategic advertising planner, online community facilitator, online reputation supervisor. The Maestría Neuromarketing opens the doors to you to work as an expert in communication and advertising agencies, marketing departments and consultancies, market research agencies, Business Intelligence, product design projects and commercial strategies, Neuromarketing laboratories, etc.
This Maestría It is made up of a set of training modules that cover all areas of Marketing knowledge for management and direction, including the latest developments and trends in current Digital Marketing, so present in globalized electronic commerce as a key part of the marketing of products and services. We provide the student with knowledge in business management models and human resources focused on managing marketing campaigns. They are capable of analyzing the key elements of advertising and communication. We provide the student with the key tools to carry out an analysis and study of the markets to develop marketing strategies. We also give the student knowledge about the legal framework that frames possible marketing actions, especially digital marketing in electronic commerce. You will know how to analyze marketing strategies at an international level, and the student will acquire knowledge of patents and trademarks as a representation of a product or service as an asset in marketing. Furthermore, in an international business where English is the language most used for communication, we prepare the student by perfecting their English in the terms, conversations and situations that they will most encounter in their daily lives. The Maestría in Neuromarketing is the best preparation tool to advise companies and organizations in the use of innovative brand and audience research techniques. After completing the program, students will be trained to design marketing strategies following the latest trends and to achieve higher levels of loyalty and enhancement of the brand image.
