Master in Data Science: Big Data in Digital Marketing + 60 ECTS Credits

Online Training

Master in Data Science: Big Data in Digital Marketing + 60 ECTS Credits

Name: Master in Data Science: Big Data in Digital Marketing + 60 ECTS Credits en Portugal
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 2638-2527
Availability: InStock

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1500 hours

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60 ECTS

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Spanish

The Master Data Science - Big Data in Digital Marketing is highly relevant training in the current context, where the collection, analysis and management of large volumes of data has become a fundamental piece for marketing strategies. With technological advancement and growing digitalization, companies have access to an enormous amount of information, and it is necessary to have professionals trained in the management of these tools. The state of the art in Data Science and Big Data provides the foundation to extract valuable insights and make informed decisions in the field of digital marketing, driving the growth and profitability of organizations.

Instituciones educativas

2.195€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Introduce the fundamentals of Big Data and Business Intelligence. - Know the advanced Excel tools. - Use the Visual Basic programming language in your interactions with Excel. - Understand the management of digital marketing and web positioning.

Content

Career opportunities

The Master Data Science - Big Data in Digital Marketing offers extensive job opportunities in the field of digital marketing and data management. You can work as a data analyst, data scientist, digital marketing consultant, business intelligence specialist or big data project manager in companies from different sectors.

What it prepares you for

The Master Data Science - Big Data in Digital Marketing prepares you to face the challenges of today's business world, where data-based decision making has become a necessity. Through this program, you will acquire knowledge and skills in data analysis, the application of machine learning techniques, and the interpretation of results to improve digital marketing strategies.

The Master Data Science - Big Data in Digital Marketing is aimed at professionals and graduates interested in acquiring advanced skills in data management and analysis in the context of digital marketing. It is also suitable for those who wish to improve their professional profile in the field of data analysis and machine learning applied to marketing.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.