Master in Digital Marketing and Analytics + 60 ECTS Credits Master in Digital Marketing and Analytics + 60 ECTS Credits

Online Training

Master in Digital Marketing and Analytics + 60 ECTS Credits

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1500 hours

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60 ECTS

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English

The Master in Digital Marketing and Analytics is an advanced program designed to train future leaders in the field of online marketing and e-commerce. This master's degree delves into digital strategies, SEO/SEM techniques, social media management, and the development and management of e-commerce platforms. You will be able to analyze market data and use web analysis tools to improve decision making and optimize digital marketing campaigns. The program also focuses on creating content strategies, improving user experience (UX/UI) and effective customer relationship management (CRM), and combining a solid theoretical foundation with practical activities based on real success stories.

Instituciones educativas

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3.195

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

Master advanced digital marketing and e-commerce strategies. Implement and optimize SEO and SEM campaigns. Effectively manage social networks and digital content. Apply web analytics to improve decision making. Create optimized user experiences on e-commerce platforms.

Content

Career opportunities

Upon completion of the Master in Digital Marketing and Analytics, you will be able to hold positions in digital marketing and e-commerce management. This includes positions such as SEO/SEM and digital content specialist, marketing analyst, as well as social media manager and content manager. You will be able to work in various sectors, such as marketing agencies, e-commerce companies and startups.

What it prepares you for

This Master in Digital Marketing and Analytics prepares you to lead in the field of digital marketing and e-commerce. You will learn to develop and execute effective digital marketing strategies, manage e-commerce platforms, and use web analytics to make informed decisions. You will acquire the skills necessary to optimize the user experience and manage the operations of a digital business.

Addressed to

The Master in Digital Marketing and Analytics is aimed at marketing professionals, e-commerce managers, digital marketing specialists and individuals seeking to deepen their knowledge and skills in online marketing and e-commerce. It is ideal for leading digital projects and developing effective online marketing strategies.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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