Master in Product Management and Digital Product Design + 60 ECTS credits

Digitization is constantly driven by the growth of companies, consumer needs and, especially, by the development of new technologies. Currently companies operate in a globalized, digitized and highly competitive environment in which they are forced to compete with new digital products, or otherwise they will die. This Master in Product Management and Digital Product Design will provide you with digital skills and knowledge of the available technologies you need to transform physical products into digital products and to design new digital products from scratch, in addition to the implementation of technology and marketing for a successful launch to the market

- Know how to transform a physical product into a digital one. - Understand the main elements of digital transformation. - Establish digital mindset and acquire the necessary skills. - Dominate all aspects for the successful design and launch of a digital product

Thanks to the knowledge acquired throughout the Master in Product Management and Digital Product Design, you can develop your work career as a digital transformation consultant or performing business management and management positions, project and product manager, expert in innovation and development, as well as a specialist in digital marketing

This Master in Product Management and Digital Product Design will prepare to acquire the necessary digital skills and knowledge to lead the development and implementation of digital products in your organization. You will be able to optimize the different design processes, marketing plan and digitalization of your company and provide your brand with added value that will be perceived by the client

The present Master in Product Management and Digital Product Design is aimed at all those professionals with a role of business administration, innovation, marketing or design, who wish to boost the competitiveness of their products in the digital environment, through the development of the portfolio and its optimization for the achievement of strategic objectives

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.