Name: Master of Lifelong Training in Web Analytics and Big Data + 60 ECTS Credits en Portugal
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 233598-2501
Availability: InStock

Master of Lifelong Training in Web Analytics and Big Data + 60 ECTS Credits

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Objectives

Content

Opportunities

What it prepares you for

Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the importance of Big Data and its application to web analytics. - Design and implement digital marketing strategies based on Big Data. - Use the tools Google Ads and Google Analytics, key in web analytics. - Improve the strategies used thanks to Google Tag Manager and Google Data Studio. - Carry out large-scale data analysis using Google Analytics 360 and BigQuery. - Know how to apply statistical data programming thanks to the use of the Python and R languages.

Content

Career opportunities

with him Master In Web Analytics and Big Data you will stand out among professionals in the sector, being able to hold differentiated positions of responsibility such as Data Scientist, Big Data Solutions Architect, Expert Web Analyst, Digital Analyst, Traffic Manager or Big Data Project Leader.

What it prepares you for

With this Master In Web Analytics and Big Data you will obtain the necessary training to collect and analyze massive data thanks to Big Data and master web analytics tools, such as Google Analytics, Google Adwords, Google Tag Manager and Google Data Studio, with which you will be able to plan, execute and evaluate strategies, SEO, SEM and CRO in e-commerce environments. In addition, you will be able to carry out deeper analyzes of all the data obtained thanks to the use of BigQuery, Python and R.

The Master in Web Analytics and Big Data is aimed at professionals of all levels who want to acquire or strengthen knowledge about web analytics and all the tools and technologies used today to carry out quality analysis, in order to improve business and marketing strategies. This is an ideal training action to expand professional opportunities in a booming field, such as Big Data.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.

Certificación

Master's Degree in Lifelong Training in Web Analytics and Big Data with 1500 hours and 60 ECTS issued by UTAMED - Atlántico Mediterráneo Technological University.

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