Online Training
Master of Lifelong Training in Web Analytics and Big Data + 60 ECTS Credits
1500 hours
60 ECTS
Spanish
Educational institutions

Request information
Online Training
1500 hours
60 ECTS
Spanish
Educational institutions

Request information
Multilingual support
Digital certificate included
Assistant Phia
- Understand the importance of Big Data and its application to web analytics. - Design and implement digital marketing strategies based on Big Data. - Use the tools Google Ads and Google Analytics, key in web analytics. - Improve the strategies used thanks to Google Tag Manager and Google Data Studio. - Carry out large-scale data analysis using Google Analytics 360 and BigQuery. - Know how to apply statistical data programming thanks to the use of the Python and R languages.
with him Master In Web Analytics and Big Data you will stand out among professionals in the sector, being able to hold differentiated positions of responsibility such as Data Scientist, Big Data Solutions Architect, Expert Web Analyst, Digital Analyst, Traffic Manager or Big Data Project Leader.
With this Master In Web Analytics and Big Data you will obtain the necessary training to collect and analyze massive data thanks to Big Data and master web analytics tools, such as Google Analytics, Google Adwords, Google Tag Manager and Google Data Studio, with which you will be able to plan, execute and evaluate strategies, SEO, SEM and CRO in e-commerce environments. In addition, you will be able to carry out deeper analyzes of all the data obtained thanks to the use of BigQuery, Python and R.