University Degree Course in Market Research and Consumer Behavior + Specialist in Relationship Marketing (Double Degree with 5 ECTS Credits)

Online Training

University Degree Course in Market Research and Consumer Behavior + Specialist in Relationship Marketing (Double Degree with 5 ECTS Credits)

Name: University Degree Course in Market Research and Consumer Behavior + Specialist in Relationship Marketing (Double Degree with 5 ECTS Credits) en Portugal
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 172230-1601
Availability: InStock

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325 hours

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5 ECTS

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Spanish

If you work in the marketing environment and want to know the techniques to develop and promote relationship marketing in the company in addition to knowing market research in depth, this is your time. With the University Course in Market Research and Consumer Behavior + Course in Relationship Marketing you will be able to acquire the appropriate knowledge to perform this task in the best possible way. Relationship marketing consists of the company or organization seeking full long-term satisfaction in a relationship and not just limiting itself to making a transaction with the customer. On the other hand, companies increasingly use techniques to know the consumer and know who their target audience is, since they are guarantees for the product or service to be successful.

Instituciones educativas

360€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the importance of marketing in the economic system and business management. - Learn everything related to market research and consumer behavior. - Analyze the demand and competitive structure of the market, as well as the analysis of the purchasing behavior of consumers and organizations. - Offer the theoretical and conceptual instruments to be able to develop a complete process of building personalized products and innovation through user loyalty. - Put into practice the knowledge acquired through the approach and development of specific microprojects and a global innovation project through relationship marketing.

Content

Career opportunities

Relationship Marketing / Commercial / Market Research / Marketing / Consumer Behavior.

What it prepares you for

This University Course in Market Research and Consumer Behavior + Course in Relationship Marketing prepares you to gain an in-depth knowledge of the marketing environment in the company, more specifically relationship marketing to foster relationships with customers in the long term and seek their satisfaction. You will also be able to gain in-depth knowledge of the business environment in relation to market research strategies and knowledge of consumer behavior.

The University Course in Market Research and Consumer Behavior + Specialist Course in Relationship Marketing is aimed at people interested in devoting themselves professionally to the world of marketing and specializing in relationship marketing strategies, market research and consumer behavior.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.