Master in Business Intelligence: Fundamentals in Web Analytics and Big Data + 60 Credits ECTS

Institución Educativa
Mode On-line
Duration 1500 hours
Credits 60 ECTS
Languages Spanish
11.369 lei
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Plan de estudios

Summary

The Master Business Intelligence fundamental in web and Big Data analytics is relevant in the current market due to the growing importance of web analytics based on large volumes of data in digital marketing and sales marketing strategies of digital companies. This course addresses key aspects such as web analytics and its main phases, in addition to key tools such as Google Analytics. When choosing this course, students will obtain applicable knowledge to analyze Big Data and make better decisions based on the analysis, using Business Intelligence to enhance the marketing strategy. Students will know how to use web analysis tools to carry the E-Commerce and Digital Marketing strategy to the next level.

Goals

- Know the fundamentals of web analytics. - Discover firsthand everything that surrounds Big Data and Business Intelligence. - Make decisions based on analysis and backed by large volumes of data. - Assimilate key actions for the use of data analysis to boost digital marketing strategies.

Professional exits

Labor outputs for the graduates of the Master Business Intelligence fundamentals in web and Big Data analytics include roles such as E-Commerce Manager, Digital Marketing Director, Trafficker, Digital Entrepreneur, Data Analyst, Data Scientist and Trade Marketing specialist, as well as consultants and advisors in Big Data and Marketing strategies for digital companies.

To prepare you

With this Master Business Intelligence fundamentals in web and Big Data analytics you will have the possibility of learning the new trends within the web analytics in e-commerce and digital marketing, deepening the specific data analysis tools. You will have the possibility of studying how to take advantage of the Business Intelligence, Big Data and professional tools such as Google Analytics.

Who is it addressed

This Master Business Intelligence fundamentals in web and Big Data analytics is ideal for digital marketing professionals, e-commerce experts, entrepreneurs, Data Analyst and newly graduated, as well as passionate about online businesses that wish to improve their web analytical skills, in order to boost their businesses, careers and professional opportunities.

Official character

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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University Degree of Permanent Training in Business Intelligence: Fundamentals in Web and Big Data Analytics with 1500 hours and 60 ECTS credits for the Catholic University of Murcia

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.