Analytical and measurement course in the online environment
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Syllabus
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Summary
The analytical course and measurement in the online environment offers you a unique opportunity to enter a field that is booming and where the demand for qualified professionals does not stop growing. The ability to measure and analyze data in the online environment is crucial for the success of any digital strategy. In this course, you will discover the importance of online measurement and familiarize yourself with the main kpis necessary to evaluate email marketing, content, social networks and inbound marketing. You will learn to calculate the ROI and create custom URLs to optimize your strategies. In addition, you will dominate essential tools such as Google Analytics, Sistrix, Hubspot and Mailchimp. Finally, you will acquire skills to prepare professional reports with Data Studio, allowing you to present data clearly and effectively. This online course gives you the necessary skills to excel in the competitive world of digital marketing.
Goals
Professional opportunities
To prepare you
This course prepares you to dominate analytics and measurement in digital marketing. You will learn to identify and use essential KPIs to evaluate the success of emailing campaigns, content strategies and social networks. You will be able to calculate the ROI and create custom URLs to improve traceability. In addition, you will acquire skills in tools such as Google Analytics, Sistrix and Hubspot, and you will develop the ability to generate effective reports with Data Studio.
Who is it addressed to?
The analytical course and measurement in the online environment is aimed at digital marketing professionals and grazed interested in deepening their knowledge in analytics and measurement. Ideal for those who want to understand the importance of Kpis, ROI and the creation of reports with Data Studio, as well as the use of tools such as Google Analytics and Hubspot.
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Certification
Analytical and measurement course title in the online environment with 200 hours issued by Structuralia
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