Master of Science in Management. Specialization in marketing

In the vertiginous digital era, advanced knowledge in management and marketing strategies has become indispensable. This Master of Science in Management with marketing specialization offers an integral vision that covers from the management of advertising campaigns and marketing to the innovative neuromarketing techniques. It also covers the essential market research and deepens the analysis of consumer behavior to predict and mold trends. The specialization focuses on online marketing and web positioning, adapting to the constant changes of the algorithms and behaviors in the network. It incorporates relational marketing practices to build a solid and loyal basis of customers and culminates with the creation of a business marketing plan that is integrated into the company's global strategy. This course provides the necessary skills to highlight in a competitive and globalized environment, ideal for those who seek to lead modern marketing. With this formation, you will be in the front of a field in constant evolution.

- Dominate effective advertising strategies. - Deepen in advanced marketing techniques. - Apply principles of neuromarketing. - Analyze current consumption trends. - Optimize the web and SEO presence. - Cultivate lasting relationships with customers. - Create comprehensive marketing plans.

With the Master in Management with Marketing Specialization, it opens doors to key roles such as advertising campaign manager, an expert in neuromarketing, market research analyst, or consumer behavior specialist. It develops online marketing strategies, dominates web positioning, and leads the implementation of business marketing plans to highlight in a competitive environment, taking advantage of vast knowledge in relational marketing to build strong connections with customers.

The Master of Science in Management course, with specialization in marketing, enables you to design and manage effective advertising campaigns, apply neuromarketing tactics, analyze consumer behavior and investigate markets. It forms you in the latest trends of online marketing and web positioning, ensuring that your digital skills are at the forefront. Additionally, you will develop competitions in relational marketing and create strategic and innovative business marketing plans.

This Master of Science in Management with marketing specialization is oriented to executives, business leaders and consultants who seek to dominate from the management of advertising campaigns and marketing, to advanced neuromarketing techniques and consumer behavior analysis. It is ideal for those who wish to deepen market research, online marketing, SEO and foster lasting relationships with customers through relational marketing strategies and comprehensive business plans.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.