Specialization in consumer behavior
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Syllabus
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Summary
Thanks to this specialization in consumer behavior you can enter the mind of the consumer. It is an essential training to acquire the necessary knowledge and tools to understand the market and develop successful marketing strategies. You will develop key skills to understand consumer emotions, motivations and aspirations. A deep understanding of consumer behavior will allow you to help companies develop intelligent actions focused on customer needs. It acquires successful training, fully focused on the needs of the market that will allow you to access multiple professional exits.
Goals
Professional opportunities
To prepare you
With this specialization in consumer behavior you will learn the necessary techniques to build lasting relationships with customers and know in depth their purchase behavior. In addition, you will learn to segment the market, define the target audience and design a marketing plan. You will acquire the necessary knowledge to carry out market studies and measure customer experience.
Who is it addressed to?
This specialization in consumer behavior is aimed at professionals, administration and marketing who wish to update their knowledge or train in the deep understanding of consumer behavior and the creation of specific actions to improve the user experience.
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Certification
Diploma of accreditation of the course of specialization in consumer behavior with curricular value issued by Universidad da Vinci European Business School
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Group Scholarship: for joint registrations of 3 or more people.
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