Google Ads course: Display and Remarketing campaigns
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Syllabus
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Summary
This course in Google Ads: Display and Remarketing campaigns provides students with the skills and knowledge necessary to make the most of the advertising tool of the Google display network and remarketing strategies. Through this network, you can show your ads in various applications, platforms and websites and reach a broader audience. Unlike the search network, display campaigns allow to create more visual ads that they get to more users. In addition, you will learn to handle the necessary tools to create personalized campaigns to those users who have previously visited a website or ecommerce, significantly improving the conversion rate.
Goals
Professional opportunities
To prepare you
With this course in Google Ads: Display and Remarketing campaigns you will learn to create advertising advertisements on the display network to increase brand visibility and improve its positioning. In addition, you can learn to prepare remarketing strategies that allow you to show ads to users who have already visited your website previously to remember your product or service again.
Who is it addressed to?
This course in Google Ads: Display and Remarketing campaigns is aimed at marketing professionals and advertising who wish to acquire the necessary skills to handle display campaigns and improve their skills in the digital marketing field. This training is also useful for business managers who seek to improve their online presence.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
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