Master SEO: Master in Digital Marketing and Web Positioning. SEO + University Degree with 5 ECTS

In a constantly evolving digital world, the domain of digital marketing and SEO has become crucial for companies that seek to stand out in the vast internet ocean. The "Master in Digital Marketing and Web positioning. SEO expert" is designed to train professionals in advanced online marketing techniques and optimization strategies for search engines. Throughout the course, students will explore from the conceptualization of digital marketing, to the intrited art of copywriting and e-commerce, also addressing sem tactics and social networks dynamics. The program deepens the web architecture and SEO goals, equipping students with knowledge to improve the usability and visibility of websites. In addition, it covers changes in Google algorithms and teaches to analyze data to make informed decisions. With emphasis on practical applications of mobile marketing and web advertising, the course also instructs the use of analytical tools such as Google Analytics, Google Tag Manager and Looker Studio for effective performance in online advertising campaigns. This master is taught online, providing flexibility and comfort for active professionals or for those who seek to complement their training with a vanguard university degree. With a practical and strategic approach, the course prepares students to face the current marketing challenges, converting cyberspace into a platform of business opportunities and labor growth.

- Learn Digital Marketing. - Manage Social Media. - Dominate SEM and PPC. - Implement Inbound. - Emiling strategies. - Speak e-commerce. - Create SEO content. - Improve web architecture. - Define SEO objectives. - Optimize usability. - Adapt to algorithm. - Analyze metadata. - Use SEO tools. - Run Linkbuilding. - Avoid Black Hat Seo. - Optimize for blogs. - Market online. - Manage Community Manager. - Manage social networks. - Apply mobile marketing. - Analytics with Google. - Create Adwords campaigns.

At the end of the Master in Digital Marketing and Web Positioning. SEO expert, graduates may aspire to positions such as SEO specialists, content managers, social media professionals and digital marketing consultants. With competences in SEM, Inbound Marketing, E-Commerce, and more, will be prepared to innovate in the market, improve web visibility and networks interaction. In addition, they may apply email marketing and copywriting strategies, essential in the current digital environment. Their ability to analyze data with tools such as Google Analytics and manage campaigns with Google Adwords makes them highly demanded experts.

The "Master in Digital Marketing and Web Positioning. SEO expert" prepares you to become an integral strategist of the digital world. With an approach to online and SEO marketing tactics, you will learn to conceptualize digital marketing campaigns, manage social networks effectively and develop SEM and Copywriting skills. In addition, you will obtain key knowledge in e-commerce and the creation of content that convert, always with an eye on the usability and Google algorithm. You will be ready to launch and promote products on the Internet, optimize advertising campaigns and perform detailed web analysis that drive strategic decisions in any digital business.

This "Master in Digital Marketing and Web Positioning. SEO expert" is aimed at entrepreneurs, managers and marketing professionals who seek to dominate the digital ecosystem. They will learn from creating networks and sem to advanced SEO and Google Analytics techniques, including effective e-commerce, copywriting and effective management methodologies of online advertising campaigns. Ideal to optimize the online presence of business and brands.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.