Master Product Launch: Master in Launch and Implementation of Products and Services + University Degree (5 ECTS credits)

If you work in the marketing sector and want to learn the appropriate concepts about market information systems to be able to launch a product this is your time, with the master in launch and implementation of products and services you can acquire the appropriate knowledge to be a professional in the field.

- Delimit the levels and sources of information that are necessary for the market information system (SIM) of the organization and its decision making. - Obtain and organize the reliable information of the markets, taking into account the objectives and commercial operations of the company and its costs, for the efficiency of the SIM of the organization. - Extract conclusions, applying statistical analysis techniques, information and data obtained or available in the SIM. - Analyze the product and services market situation, based on commercial, quantitative and qualitative data, and markets and market studies, drawing conclusions regarding the opportunities, threats, weaknesses and strengths of the organization, in the market. - Analyze the factors involved in the product policy of marketing plans from different product portfolios using different instruments such as positioning maps and BCG matrix among others. - Calculate the prices of products and services, as well as the variables that make up and influence the price policy of a product or service using calculation tools. - Characterize different marketing and promotion actions aimed at launching products and services from a campaign, type of customer, special dates, type of establishment or others. - Apply merchandising techniques for the animation of the point of sale from different types of establishment: large surface, hypermarket, supermarket, commercial or traditional center and commercial implementation. - Prepare monitoring and control reports of different promotional actions at the point of sale.

- Delimit the levels and sources of information that are necessary for the market information system (SIM) of the organization and its decision making. - Obtain and organize the reliable information of the markets, taking into account the objectives and commercial operations of the company and its costs, for the efficiency of the SIM of the organization. - Extract conclusions, applying statistical analysis techniques, information and data obtained or available in the SIM. - Analyze the product and services market situation, based on commercial, quantitative and qualitative data, and markets and market studies, drawing conclusions regarding the opportunities, threats, weaknesses and strengths of the organization, in the market. - Analyze the factors involved in the product policy of marketing plans from different product portfolios using different instruments such as positioning maps and BCG matrix among others. - Calculate the prices of products and services, as well as the variables that make up and influence the price policy of a product or service using calculation tools. - Characterize different marketing and promotion actions aimed at launching products and services from a campaign, type of customer, special dates, type of establishment or others. - Apply merchandising techniques for the animation of the point of sale from different types of establishment: large surface, hypermarket, supermarket, commercial or traditional center and commercial implementation. - Prepare monitoring and control reports of different promotional actions at the point of sale.

The Master in Launch and Implementation of Products and Services prepares him to function professionally in the marketing environment, specializing in the functions of market information and launching products and services, in addition to being able to perform marketing plans.

This master in launch and implementation of products and services is aimed at professionals in the world of trade and marketing, specifically in marketing and communication management, and all those interested in acquiring knowledge related to the launch and implementation of products and services.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.