SEM course: SEM and Marketing PPC expert course
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Temario
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Summary
Online advertising has become one of the fundamental pieces for success in the digital marketing strategy. Thanks to Google ADS and the different advertising platforms in Social Media we can increase the visibility of our business, and show our products and services to the potential consumer at the most appropriate time to generate conversions. All this under high control over the budget and bids, so that we will be able to make our campaigns to maximize. For this, the professional in charge will require deep knowledge about these platforms for strategic management aimed at achieving the company's advertising objectives.
Goals
Professional exits
To prepare you
The upper course in SEM and PPC will give you the theoretical and practical knowledge to strategically design and implement advertising campaigns in the Google search engine, through its different advertising networks: search, display, mobiles and shopping. Similarly, at the end of the training you will be able to develop advertising campaigns in the main social networks through Facebook ADS, Instagram ADS, Twitter ADS, LinkedIn ADS or YouTube advertising. Thanks to the control of the web analytics, through Google Analytics, you will be able to monitor each of the actions carried out with the aim of optimizing the advertising budget and improving the ROI of the campaigns.
Who is it addressed
Online advertising has become one of the fundamental pieces for success in the digital marketing strategy. Thanks to Google ADS and the different advertising platforms in Social Media we can increase the visibility of our business, and show our products and services to the potential consumer at the most appropriate time to generate conversions. All this under high control over the budget and bids, so that we will be able to make our campaigns to maximize. For this, the professional in charge will require deep knowledge about these platforms for strategic management aimed at achieving the company's advertising objectives.
Official character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
Our methodology combines technology, pedagogy and empathy for a tailored learning.
You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.
Realized personalized learning
Your style, interest and level define the route. You are the starting point.
Constructivism in action
Explore, experience and apply. Learning means understanding, not memorizing.
He who accompanies you, not who directs you
Phia, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a figure.
Certificación
Degree issued and endorsed by the European Institute of Business Studies "Unofficial Teaching and not leading to obtaining an official or certificate of professionalism."
EDUCAHUB Scholarships
Make your most accessible training: Finish 0% interest and get personalized scholarships.
In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.
-25%
Alumni Scholarship: For former students of Eduahub.
-20%
Unemployment scholarship: if you prove to be unemployed.
-20%
Numerous family scholarship: for families with 3 or more children.
-20%
Disability scholarship: For people with disabilities ≥33%.
-15%
Emprende Scholarship: For self -employed that accredit your activity.
-15%
Scholarship recommends: If you come recommended by an alumnus.
-15%
Group scholarship: For joint inscriptions of 3 or more people.
An entire educational universe, on a single platform.
An intuitive environment that guides you to form autonomously and with purpose.
Learn at your pace
Courses, masters and official degrees. 100% online, flexible and at your pace.
Access from anywhere
Available 24/7 on mobile, tablet or PC. You decide when and how to train.
Phia, your mentor ia
It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.
LX One Plus: Without limit formation
Unlock soft skills, languages and more. Advances towards integral and continuous formation.
