Internet course of behaviors (iob)

The Internet of Things or Internet of Thins (IoT) arose to conceptualize the technology that was capable of connecting any internet device, enabling new data sources. That is, this technology collected and collects data, making them information. However, the use of this information was a bit passive, and that is where the Internet of the Behavior or Internet of Behaviors (IOB) enters. This concept comes to gather technology and data analysis (on which IoT was based) and adds the treatment of information on user habits and behaviors. The Internet of Behaviors course of Inesem is a complete training on one of the most important concepts of the coming years.

- Understand the concept of the Internet of Behaviors and its scope - Know the roles of the various sectors in this term, such as marketing - understand synergies between Big Data and the Internet of Behavior

With the Internet of Behaviors course you can develop professionally in numerous sectors, either leading digital transformation projects, applying IOB strategies, or advising companies, you will become a highly qualified and demanded professional.

The new digital era and data 4.0. It's here. Data management and behavior Internet will provide new possibilities and advantages, while new ethical dilemmas will arise. Analyze the user's purchase behaviors, know more precisely where the user is located in the Buying Journeys, or quickly and effectively solve sales problems and customer service are some of the solutions that are raised from the IOB and that you will study in this course.

The Internet of Behaviors course is aimed at professionals, university graduates from the computer science, systems and network, marketing and related branches that want to train in a technology that will get more and more prominence.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.