Neuromarketing course: upper course in neuromarketing and consumer behavior
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Temario
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Summary
Most of our purchase decisions are made unconsciously. Although marketing attempts to identify the factors that determine the purchase decision, the conventional techniques they use have been valid, but not reliable enough to determine which elements, conscious and unconscious, mediate in the consumer's relationship with the product and the brand. With this course you will learn the main applied neuromarketing techniques with the aim of achieving greater knowledge of the consumer, thus allowing companies to develop efficient marketing strategies and with a greater return on investment. Bet on innovation and science to design successful marketing strategies.
Goals
Professional exits
To prepare you
The neuromarketing and consumer behavior course will prepare you to apply the advantages of neuroscience to marketing, achieving greater knowledge of the consumer and the development of effective marketing strategies. You will be able to design marketing strategies based on neuromarketing to parameter the efficiency of the advertising message and campaigns, increasing the levels of loyalty and enhancing the brand image.
Who is it addressed
This training is ideal for those marketing and communication professionals, brand image managers, market analyst, publicists and consultants want to specialize in neuromarketing and behavior analysis. Similarly, training is useful for those students or newly titled who want to project their professional career towards this sector.
Official character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
Our methodology combines technology, pedagogy and empathy for a tailored learning.
You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.
Realized personalized learning
Your style, interest and level define the route. You are the starting point.
Constructivism in action
Explore, experience and apply. Learning means understanding, not memorizing.
He who accompanies you, not who directs you
Phia, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a figure.
Certificación
Degree issued and endorsed by the European Institute of Business Studies "Unofficial Teaching and not leading to obtaining an official or certificate of professionalism."
EDUCAHUB Scholarships
Make your most accessible training: Finish 0% interest and get personalized scholarships.
In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.
-25%
Alumni Scholarship: For former students of Eduahub.
-20%
Unemployment scholarship: if you prove to be unemployed.
-20%
Numerous family scholarship: for families with 3 or more children.
-20%
Disability scholarship: For people with disabilities ≥33%.
-15%
Emprende Scholarship: For self -employed that accredit your activity.
-15%
Scholarship recommends: If you come recommended by an alumnus.
-15%
Group scholarship: For joint inscriptions of 3 or more people.
An entire educational universe, on a single platform.
An intuitive environment that guides you to form autonomously and with purpose.
Learn at your pace
Courses, masters and official degrees. 100% online, flexible and at your pace.
Access from anywhere
Available 24/7 on mobile, tablet or PC. You decide when and how to train.
Phia, your mentor ia
It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.
LX One Plus: Without limit formation
Unlock soft skills, languages and more. Advances towards integral and continuous formation.
