Postgraduate in Consumer Communication and Behavior: Study of the User Objective

In the world of companies it is vitally important to give the consumer what he expects, whether it is a product or service, so it is essential to know the behavior of the consumer in front of the range of products and services that are marketed. Thanks to the realization of this postgraduate degree in consumer communication and behavior, you will know the essential aspects of communication both within the company and be, in addition to knowing the seller's techniques to meet the needs of the client.

- Acquire the necessary knowledge in terms of theoretical concepts of the world of business psychology and communication to understand the way in which human relations develop in the workplace achieving assimilating the most suitable tools to select, motivate, direct and adequately control the staff. - Know the necessary tools to make a sale satisfactorily. - Promote the characteristics of the good seller. - Study consumer psychology and that of the seller itself. - Know how to act as good sellers in sale, its development and after -sales.

Entrepreneurs / Sales Department / Consumer Psychology.

This postgraduate postgraduate and consumer behavior prepares to know in depth the consumer environment in terms of communication and sales psychology, to know their needs and be able to meet them professionally.

The postgraduate postgraduate and consumer behavior is aimed at professionals from the business environment who wish to continue training and apply communication techniques both within the company and to be able to reach the consumer and know their needs.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.