University Microcredential for Web Analytics with Google Analytics 4 + 1 Credit
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Syllabus
Curriculum
Summary
Web analytics has become an essential tool in today's digital world, where data is the new gold. The Web Analytics with Google Analytics 4 course gives you the opportunity to immerse yourself in this booming field, where job demand is growing exponentially. You will learn to interpret and analyze data that drives business strategy, allowing you to make informed and strategic decisions. Through this course, you will learn key skills such as measuring campaign performance, audience segmentation, and optimizing user experience. With a practical and dynamic approach, you will be prepared to stand out in a competitive and constantly evolving job market. Don't miss the opportunity to train in a discipline that is redefining the future of digital marketing. Sign up and transform your career!
Goals
Professional opportunities
To prepare you
El curso de Analítica web con Google Analytics 4 te prepara para comprender y aplicar las herramientas de análisis de datos de manera efectiva. Aprenderás a interpretar métricas clave, crear informes personalizados y optimizar la experiencia del usuario en tu sitio web. Al finalizar, podrás tomar decisiones informadas basadas en datos, mejorar la estrategia de marketing digital y aumentar la conversión. Con estos conocimientos, estarás preparado para enfrentar los retos del entorno digital y potenciar el rendimiento de tus proyectos online.
Who is it addressed to?
El curso Analítica web con Google Analytics 4 está dirigido a profesionales y titulados del sector que desean ampliar sus conocimientos en analítica digital. Es ideal para aquellos que buscan entender las herramientas básicas de Google Analytics 4 y cómo aplicarlas para mejorar la toma de decisiones basadas en datos. No se requiere experiencia previa, solo motivación para aprender y actualizarse en un entorno digital en constante evolución.
Our methodology combines technology, pedagogy and empathy for learning tailored to you.
You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.
Truly personalized learning
Your style, interests and level define the route. You are the starting point.
Constructivism in action
Explore, experiment and apply. Learning means understanding, not memorizing.
AI that accompanies you, not directs you
PHIA, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a number.
Certification
Titulación de Microcredencial Universitaria de Analítica web con Google Analytics 4 con 45 horas y 1 Crédito expedida por UNIMIAMI
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Emprende Scholarship: for self-employed workers who can prove their activity.
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Group Scholarship: for joint registrations of 3 or more people.
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