Upper University Course in Cro Conversion Rate Optimization (University degree + 8 ECTS credits)

In a digital marketing strategy, Inbound Marketing plays an essential role in order to generate profitability in a long -term business. The conversion phase of this strategy is essential, since without it every previous effort can be useless to generating the conversion generated by the desired benefit. More and more companies that are aware of the importance of optimizing the conversion ratio to maximize profitability. This course is based on applying various techniques and tools to improve conversion, incorporating elements of psychology, consumer analysis, Customer Experience, web optimization and experimentation among others. INESEM offers the updated contents and the best teaching team at your disposal.

- Analyze and understand the behavior of the consumer and how to improve your experience - Develop your own CRO strategy autonomously - Optimize the different elements of the sales funnel - Incorporate notions of sales psychology and neuromarketing to the cro strategy - Apply different optimization tools of the conversion ratio.

Develop your professional career in the field of digital marketing and online sales specializing in the optimization of the conversion ratio. Become a CRO expert or apply new functions as a multidisciplinary digital marketing specialist either on your own in your ecommerce / consulting or a position of responsibility for another company.

This online course in Cro (Convesion Rate Optimization) prepares you to optimize the commercial performance of your products and services offered in your online channels. You will learn to develop an optimization strategy of the conversion ratio thanks to the planning of objectives and their achievement through different actions and tools. You will acquire techniques of psychology, persuasion, testing and research to achieve it.

The online course in Cro (Conversion Rate Optimization) is especially indicated to digital marketing professionals who wish to specialize in the optimization of the conversion phase, as well as students or newly graduated who wish to specialize in one of the most demanded branches in digital marketing.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.