Master Branded Content: Master in Branded Content, Inbound Marketing and Digital Marketing + University Degree (5 ECTS credits)

In the digital era, Branded Content, Inbound Marketing and Digital Marketing is essential to generate value and effectively connect with demanding audiences. This master offers complete immersion, from the conceptualization of digital marketing and branding, to the most current techniques of SEO, SEM, and e-commerce. Through a deep exploration of each phase of the inbound marketing - attraction, conversion, closing and delight - participants learn to create a cohesive and attractive client experience. The didactic units are designed to provide students with the ability to build solid brands that resonate in the digital market and to take advantage of content marketing techniques in the generation of business opportunities. It also offers specialized training in web analytics to measure, understand and optimize online performance. Choosing this Master in Branded Content, Inbound Marketing and Digital Marketing, with its comprehensive and updated approach to the latest trends, is to bet on a formation that enables to face the current marketing challenges strategically and creatively, enhancing the visibility and impact of brands on the digital environment.

- Dominate digital marketing foundations - Apply inbound marketing techniques - attract customers with value content - convert visits into effective leads - Execute successful closing strategies - Promote customer loyalty - Implement copywriting tactics

With the master in branded content, Inbound Marketing and Digital Marketing, you will open the doors to a race in full expansion. You will be prepared to be a strategist of content, specialist in SEO and SEM, ecommerce manager, or an analysis expert. You will learn to build powerful brands and dominate customer attraction and conversion through web content and inbound marketing techniques. In addition, you will acquire skills in social media and email marketing, essential for any digital profile.

The "Master in Branded Content course, Inbound Marketing and Digital Marketing" prepares you to master the creation and dissemination of brand content, the conceptualization and implementation of INBOUND MARKETING, as well as the key phases of electronic commerce. Learn to attract and enchant the audience with advanced copywriting techniques focused on e-commerce and Personal Branding. Strengthen in strategic management of brands and effectively communicate its value. Doments digital marketing, from SEO/SEM to content marketing, and analyze online performance in depth to optimize campaigns and strategies with tools such as Google Analytics.

This master's degree is designed for marketing professionals, content managers and creators of digital strategies. It is ideal for those who seek to deepen techniques of attraction, conversion and loyalty of customers through a solid understanding of the phases of inbound marketing and the power of branding. It is also perfect for those interested in dominating copywriting and web analytics skills, fundamental in online e-commerce and marketing. Apt for strategists who wish to specialize in SEO/SEM positioning and brand reputation management.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training, Baccalaureate, University Degree, Official University and PhD master). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.