Mobile Marketing and App Store Optimization (ASO)
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Syllabus
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Summary
This online course in ASO positioning (App Store Optimization) responds to the needs of increasingly marketing professionals, companies and entrepreneurs who require knowledge about how to increase visibility and downloads of an app. The different app store have very different characteristics to take into account when adapting the positioning strategy. In this course all the elements and strategies necessary to boost the demand and success of your app in a practical and theoretical way, together with other Mobile marketing elements. INESEM offers the advantages of online education, the latest trends and tools in ASO together with the support and closeness of the best specialized teaching team.
Goals
Professional opportunities
To prepare you
Thanks to this online course in ASO you will learn to develop a positioning strategy in App Store for your mobile application, that of a third party or that of your company. Know the main differences between Google Play Store and Apple Store to adapt the content of your application and increase the visibility and number of download on these platforms. Know the relationship of the SEM, traditional SEO and Mobile in the success of your ASO strategy.
Who is it addressed to?
This online ASO course, or App Store Optimization, is aimed at entrepreneurs who base their business on the development of an app, professionals and marketing consultants who wish to offer specialized services of ASO, developers, marketing managers, managers and any new university degree that wishes to specialize in an increasingly demanded specialty.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
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Certification
Degree issued and endorsed by the European Institute of Business Studies "Unofficial Teaching and not leading to obtaining an official or certificate of professionalism."
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