Specialist course in communication management in public administration and local entities

The nature of the public administration as well as the activities carried out and its special relevance for the general population, makes the communication of this with its environment a great importance. From the communication of all kinds of public interest to communication in crisis situations, through the management of the institutional brand or the establishment of public relations with different social actors, they make any public agency carry out the definition and implementation of a communication plan. Through this course on communication in the public administration, students are offered to carry out the management of communication in the public administration and local entities.

Thanks to the course of communication in the public administration, students will be able to achieve, among others, the following objectives: - Conceptualize and analyze the communication process. - Analyze the communication plan applied to the field of public administration and local entities. - Perform a brief analysis of internal communication within the public administration and local entities. - Analyze the main keys of communication with citizens. - Determine the main procedures and considerations to take into account when communicating matters of public interest as well as in crisis situations. - Know the concept and characteristics of public relations. - Establish the relationship of public administration and local entities with the media. - Know institutional branding and brand management in communication in public administration.

Communication, public relations, public administration, local entities, press cabinet, etc.

The course of communication in the public administration offers you the appropriate tools and knowledge to specialize in the management of communication in public administration and local entities, taking into account at all times the special considerations that occur in this environment.

This course on communication in public administration is addressed to professionals of all kinds of entities, agencies and public administrations and local entities that want to train in this area. Likewise, he addresses anyone who is interested in guiding his work career to the scope of public administration and local entities, and wants to train in issues related to institutional communication.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.