International Master in Online Marketing and Web positioning + International Master in Internet Communication

This mastery in online marketing offers you a specialized training in the field. At present, knowing how to advertise an idea, a product or service is complicated, there is massive advertising that tries to show us that all products or services are the best. Making the customer decant for one or the other is a matter of creating an advertisement in which the customer identifies the product as the satisfaction of their need. For this, this offers the possibility of learning digital marketing and social networks, specifically from the learning of the different means of online advertising and the effectiveness of each of them. Within the world of commerce and marketing, it is necessary to know the different fields of marketing and communication management, within the professional area of ​​marketing and public relations. Thus, it is intended to provide the necessary knowledge for the organization and control of the media plan, more specifically for the media and internet plan.

- Design a good search engines program. - Differentiate buyer prototypes. - Create content specially addressed to buyers. - Publish the content in the online format that best suits its sector, podcast, blogs, e -books, websites ... - Provide a wide vision of marketing in the Internet environment. - To address the study of strategic marketing aspects, in order to obtain an integral idea when considering the creation and profitable use of a business supported by new technologies. - Know the advantages offered by online marketing with respect to traditional marketing. - Acquire the necessary knowledge to take responsibility for corporate communication campaigns in social media. - Know the differential characteristics of the most popular social networks. - To raise awareness about the importance of measuring the return of investment in social media. - Learn to plan an integrated marketing email campaign within its online marketing strategy. - Know the key factors to design fully effective emails and analyze the results obtained in each shipment. - Interpret the current regulations and deontological code regarding advertising and right to consumers information arguing the importance of compliance. - Select the optimal combination of a media plan from the information and control table available and according to the established objectives. - Analyze data and variables of sources of reliable or official media information for the elaboration of a media plan on television, radio, magazines, internet or others. - Determine the critical elements involved in carrying out the system issuance courses included in an established media plan.

- Design a good search engines program. - Differentiate buyer prototypes. - Create content specially addressed to buyers. - Publish the content in the online format that best suits its sector, podcast, blogs, e -books, websites ... - Provide a wide vision of marketing in the Internet environment. - To address the study of strategic marketing aspects, in order to obtain an integral idea when considering the creation and profitable use of a business supported by new technologies. - Know the advantages offered by online marketing with respect to traditional marketing. - Acquire the necessary knowledge to take responsibility for corporate communication campaigns in social media. - Know the differential characteristics of the most popular social networks. - To raise awareness about the importance of measuring the return of investment in social media. - Learn to plan an integrated marketing email campaign within its online marketing strategy. - Know the key factors to design fully effective emails and analyze the results obtained in each shipment. - Interpret the current regulations and deontological code regarding advertising and right to consumers information arguing the importance of compliance. - Select the optimal combination of a media plan from the information and control table available and according to the established objectives. - Analyze data and variables of sources of reliable or official media information for the elaboration of a media plan on television, radio, magazines, internet or others. - Determine the critical elements involved in carrying out the system issuance courses included in an established media plan.

This mastery in online marketing offers you a specialized training in the field. At present, knowing how to advertise an idea, a product or service is complicated, there is massive advertising that tries to show us that all products or services are the best. Making the customer decant for one or the other is a matter of creating an advertisement in which the customer identifies the product as the satisfaction of their need. For this, this offers the possibility of learning digital marketing and social networks, specifically from the learning of the different means of online advertising and the effectiveness of each of them. Within the world of commerce and marketing, it is necessary to know the different fields of marketing and communication management, within the professional area of ​​marketing and public relations. Thus, it is intended to provide the necessary knowledge for the organization and control of the media plan, more specifically for the media and internet plan.

This mastery in online marketing is aimed at all people with professional interest, or for personal reasons in online communication, social networks and commercial marketing in general, more specifically in the use of the business supported by new technologies, strategic marketing and the environment on the Internet.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.