Master Copywriter: Expert in Advertising Drafting + University Degree (8 ECTS credits)

This Master Copywriter: advertising writing expert offers specialized training in the field through an ambitious study aimed at students who want to specialize in advertising writing.

-Valora the current situation of journalism by observing the most relevant communicative trends. -Adir the necessary knowledge in relation to the journalistic writing and its correct implementation. -Identify the different values ​​and structures of the news according to their main characteristics. -Akish journalistic genres assessing their entire process in relation to journalistic writing. -Indar in the general characteristics of the journalistic style with the objective of deepening the knowledge of the media. -Stimate the current trend of the information society attending to the new scenario he faces. - Classify panorama of an ongoing revolution. - Interpret the information with a dose of subjectivity. - Analyze a practical journalism workshop: style exercises. - Analyze the advertising communication process identifying the most suitable communication techniques. - Develop in depth the concept of advertising and its applications in the professional field. - Identify the role that advertising plays within a company. - Differentiate the different advertising media, identify sources of information, as well as clarify concepts and terms linked to advertising, communication and marketing with their corresponding connotations with the world of work and specifically with the work areas that occupy us.

-Valora the current situation of journalism by observing the most relevant communicative trends. -Adir the necessary knowledge in relation to the journalistic writing and its correct implementation. -Identify the different values ​​and structures of the news according to their main characteristics. -Akish journalistic genres assessing their entire process in relation to journalistic writing. -Indar in the general characteristics of the journalistic style with the objective of deepening the knowledge of the media. -Stimate the current trend of the information society attending to the new scenario he faces. - Classify panorama of an ongoing revolution. - Interpret the information with a dose of subjectivity. - Analyze a practical journalism workshop: style exercises. - Analyze the advertising communication process identifying the most suitable communication techniques. - Develop in depth the concept of advertising and its applications in the professional field. - Identify the role that advertising plays within a company. - Differentiate the different advertising media, identify sources of information, as well as clarify concepts and terms linked to advertising, communication and marketing with their corresponding connotations with the world of work and specifically with the work areas that occupy us.

This Master Copywriter: advertising writing expert offers specialized training in the field through an ambitious study aimed at students who want to specialize in advertising writing.

This Master Copywriter: advertising writing expert offers specialized training in the field through an ambitious study aimed at students who want to specialize in advertising writing.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.