MBA + Specialty - Digital Marketing

The MBA Master + Specialty - Digital Marketing offers you the opportunity to position yourself in a sector in constant growth and high labor demand. In an environment where digitalization is imperative, acquiring skills in strategic management, business innovation and management in digital environments is essential. This program is designed to provide you with the necessary knowledge to lead work teams, develop international negotiation strategies and execute successful projects. Through modules such as Social Media Marketing, Search Marketing and Marketing Results, you will acquire key competences to boost the performance of any organization in the digital age. The Master is an entrance door for those who seek to stand out and lead in the world of digital marketing, adapting to the new trends and needs of the global market.

- Learn all functional areas related to the management of business organizations: marketing, sales, business, strategic management, innovation, finance, human resources, production and processes. - The practical knowledge and experience of the skills necessary to successfully lead an organization: communication, motivation, equipment management, meetings management, conflict resolution and negotiation, time management, change management - Master the strategies and tools of management and management of digital marketing and communication. Able to design, develop and consolidate digital projects in the field of marketing such as online campaigns, online affiliation networks, electronic commerce, SEO or web analytics. - Establish digital communication policies on social networks or forums. Define the message that the company and the brand wants to build and spread about its services, its products, as well as a clear knowledge of its customers and what they demand in the market

- Companies that seek to sign managerial profiles, project management, entrepreneurs, entrepreneurs or departments responsible. - Work in companies with strong attention and dedication to their management and online communication management and communication lines such as digital marketing consultants or communication agencies. - Agencies with digital services such as: SEO, SEM, web analytics, social networks, brand management on the network. - Large companies and SMEs that have evolved their entire strategic company to the digital sector. - Start UPS with an extensive tour and that requires the leadership of managers capable of providing a high added value.

This MBA with a specialty in digital marketing prepares the student to assume leadership and management roles in the business field, with a specific approach in digital strategies and tools for the promotion and commercialization of products and services. Some of the skills and knowledge that the student acquires are: 1. Business management - Leadership skills: you will develop skills to lead teams, make strategic decisions and manage resources efficiently. - Business Administration: You will learn about the various functional areas of a company, including finance, human resources, operations and marketing. 2. Digital Marketing - Digital Marketing Strategies: Development and execution of digital marketing strategies, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), Content Marketing, Social Network Marketing and Email Marketing. - Digital platforms: knowledge of the main platforms and digital tools, such as Google Ads, Facebook ADS, Instagram, LinkedIn, and others, to plan and execute advertising campaigns. 3. Analysis and measurement - Web analytics: use of web analysis tools, such as Google Analytics, to measure the performance of digital campaigns and make data -based decisions. - Kpis and metrics: Definition and monitoring of key performance indicators (KPIS) and metric to evaluate the success of digital marketing strategies. 4. CONTENT MARKETING AND STORYTELLING - CREATION OF CONTENTS: DEVELOPMENT OF ATTRACTIVE AND RELEVANT CONTENTS FOR DIFFERENT DIGITAL PLATFORMS, INCLUDING BLOGS, SOCIAL NETWORKS, VIDEOS AND PODCASTS. - Storytelling: narration techniques to create stories that emotionally connect with the public and strengthen the brand. 5. E -commerce and digital transformation - Electronic commerce: Strategies to create and manage online stores, user experience optimization (UX) and improve conversion rate. - Digital transformation: implementation of digital technologies to improve the efficiency and competitiveness of the company in the digital environment. 6. Brand management and online reputation - Digital branding: Development and management of brand identity in the digital environment, including the creation of a coherent presence on all platforms. - Reputation management: monitoring and management of the company's online reputation, including the response to criticism and the management of social networks. 7. Digital and Media Buying Advertising - Buying Media: Planning and purchase of advertising spaces on digital platforms, optimizing the return on investment (ROI). - Programmatic advertising: use of technology to automate the purchase of ads and optimize real -time campaigns. 8. Customer experience and CRM - Customer Experience (CX): Strategies to improve customer experience throughout the life cycle, from acquisition to retention and loyalty. - Customer Relationship Management (CRM): Use of CRM systems to manage customer interactions and improve long -term relationships. 9. Digital and Technological Competencies - Tools and Software: Use of specific digital marketing tools and software, such as Hubspot, Hootsuite, Buffer, among others. - Innovation and trends: stay updated on the latest trends and technologies in digital marketing, such as artificial intelligence, augmented reality and big data. 10. Professional development - Contact network: Opportunities to establish a network of professional contacts globally, including study classmates, teachers and professionals in the sector. - Practical experience: participation in practical projects and internships in digital companies, acquiring real experience in the field of digital marketing.

Titled University Graduates who wish to progress in their professional career in the field of business administration, management and management. Professionals, managers, entrepreneurs and entrepreneurs who seek to increase and enhance management capacities and improve their employment situation. All those graduates, diplomas or graduates who wish or go to responsibility positions or will undertake their own business projects and need and a strategic and global vision of the company.