MBA + Specialty - Tourism

The tourism sector is constantly expanding, adapting to new trends and technologies. With the MBA + Specialty - Tourism, you will acquire the necessary skills to lead in this dynamic scope. Through modules such as work team management, international negotiation strategies and business innovation, you will prepare to face global and local challenges. In addition, with an approach in hotel management and management and Yield Management, you will be ready to optimize operations and maximize income. The specialization in international and rural tourism will allow you to explore emerging markets and diversify your opportunities. Our online training offers you the flexibility of learning at your rhythm, ensuring that you can balance your studies with other responsibilities. Take this opportunity to stand out in a sector that demands innovative and strategic leaders.

The MBA - Master's Management and Business Administration program. Tourism specialty is designed with the main objective of developing in the student the skills that allow the professional development development in the hotel sector. All this will imply forming it at various levels in order to obtain extensive knowledge in the Directorate of Human Resources, Marketing, Tourism and Economic and Financial Companies. In addition, it is projected to promote in the student the ability to manage globalization and opening markets through the techniques of processing competitive and strategies. On the other hand, compression is intended by the student of the transformation that tourism has suffered in recent years obtaining a higher performance in the relationship that occurs between the client and the organization. Finally, this teaching is oriented for the knowledge of the importance of hotel establishments, restoration and leisure in the tourism industry, discovering the potential of the new proposals linked to nature and space live

- Director and Business Manager in companies in the Tourism and Leisure Sector - Responsible for Business Development - Commercial Director and/or Marketing in Tourism and Leisure Companies - Entrepreneur

This MBA with a specialty in tourism prepares the student to assume leadership and management roles in the tourism sector. This program combines advanced knowledge in business administration with specific skills in tourism management, providing comprehensive training that covers from strategic planning to the implementation and optimization of tourist services. Some of the skills and knowledge that the student can acquire are: 1. Business management - Leadership skills: you will develop skills to lead teams, make strategic decisions and manage resources efficiently. - Business Administration: You will learn about the various functional areas of a company, including finance, human resources, operations and marketing. 2. Tourism Business Management - Hotel and Resorts Management: Skills to manage operations in hotels, resorts and other accommodation facilities, including personnel management, customer services and daily operations. - Travel Agencies Management: Knowledge about the administration and operation of travel agencies, including the sale of tourist packages and customer service. 3. Tourist marketing - Digital tourism marketing: Strategies to promote tourism destinations and services through digital channels, including social networks, websites and content marketing. - Branding and promotion of destinations: techniques to develop and promote the brand of tourist destinations, creating attractive campaigns to attract visitors. 4. Destinations planning and development - Sustainable development of tourism: Strategies for the sustainable development of tourist destinations, balancing economic growth with environmental conservation and social welfare. - Destinations planning: Skills to plan and manage the development of tourist destinations, including infrastructure, services and attractions. 5. Event and congress management - Event organization: knowledge about planning, organization and management of tourism events, including conferences, exhibitions and festivals. - Business Tourism: Strategies to attract and manage business tourism, including the organization of Congresses and Corporate Meetings. 6. Customer experience management - Customer service: skills to improve customer experience in the tourism sector, from personalized attention to problem solving. - Reputation management: Techniques to manage the reputation of online tourism companies, including the response to reviews and social networks management. 7. Finance and analysis in tourism - Financial Management: Knowledge on the financial management of tourism companies, including budgets, cost analysis and profitability. - Data analysis: Use of data analysis tools to evaluate the performance of tourist operations and make informed decisions. 8. Innovation and technology in tourism - Digital transformation: implementation of digital technologies to improve the efficiency and experience of the client in the tourism sector. - Technological trends: stay updated on the latest technological trends in tourism, such as the use of mobile applications, augmented reality and big data. 9. Human Resources Management - Talent Development: Strategies for the Selection, Training and Retention of Personnel in the tourism sector. - Team management: skills to lead and motivate work teams in tourism companies. 10. Professional development - Contact network: Opportunities to establish a network of professional contacts globally, including study classmates, teachers and professionals in the sector. - Practical experience: participation in practical projects and internships in tourism companies, acquiring real experience in the field of tourism.

The MBA - Master's Management program and administration of tourism companies, is focused on professionals and managers who wish to expand knowledge regarding techniques and managerial strategies in order to improve their professional profile and position the company at the highest level of the market. In addition, they can also benefit from this training recent students with the objective of deepening tourism knowledge to manage the various organizations in the sector, obtaining great competition. On the other hand, people who already have a technical or specialized training and who wish to expand their training and horizons, as well as professionals who wish to grow in their companies towards profiles of responsibility and managerial level are directed. As well as for entrepreneurs aimed at carrying out an SME in the tourism market, who want to combine knowledge about history, commerce and management in order to implement them in your company to obtain the best results in the labor market.