Expert Diploma in Web and Copywriting Positioning (University degree + 29 ECTS credits)

Institución Educativa
Mode On-line
Duration 725 hours
Credits 29 ECTS
Languages Spanish
$838.00
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Plan de estudios

Summary

The current business environment has changed radically thanks to the Internet. The positioning of organizations in search engines is essential to achieve visibility in the online environment. Given this, the demand for professionals has increased exponentially. With the SEO and Copywriting course you will be prepared to play this function within the marketing departments. You will introduce yourself to SEO and SEM campaigns, you will develop copywriting skills and enter a very novel sector: branding staff. From Inesem we offer a permanent tutoring service and, in addition, the online platform offers flexibility to students to mark their own rhythm in the development of training action.

Goals

- Know the functions of digital marketing and Internet characteristics. - Understand the advantages of using CMS for the structuring of a website. - Plan a SEO ON Page strategy and design the web based on the user experience –ux. - Know the plugins and other tools to optimize SEO ON Page strategies. - Carry out Linkbuilding strategies and know the concept of storytelling. - Know the elements of a website for e-commerce. - Define branding staff and use social networks and copywriting to make it known.

Professional exits

- Know the functions of digital marketing and Internet characteristics. - Understand the advantages of using CMS for the structuring of a website. - Plan a SEO ON Page strategy and design the web based on the user experience –ux. - Know the plugins and other tools to optimize SEO ON Page strategies. - Carry out Linkbuilding strategies and know the concept of storytelling. - Know the elements of a website for e-commerce. - Define branding staff and use social networks and copywriting to make it known.

To prepare you

The current business environment has changed radically thanks to the Internet. The positioning of organizations in search engines is essential to achieve visibility in the online environment. Given this, the demand for professionals has increased exponentially. With the SEO and Copywriting course you will be prepared to play this function within the marketing departments. You will introduce yourself to SEO and SEM campaigns, you will develop copywriting skills and enter a very novel sector: branding staff. From Inesem we offer a permanent tutoring service and, in addition, the online platform offers flexibility to students to mark their own rhythm in the development of training action.

Who is it addressed

The current business environment has changed radically thanks to the Internet. The positioning of organizations in search engines is essential to achieve visibility in the online environment. Given this, the demand for professionals has increased exponentially. With the SEO and Copywriting course you will be prepared to play this function within the marketing departments. You will introduce yourself to SEO and SEM campaigns, you will develop copywriting skills and enter a very novel sector: branding staff. From Inesem we offer a permanent tutoring service and, in addition, the online platform offers flexibility to students to mark their own rhythm in the development of training action.

Official character

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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Expert Diploma in Web and Copywriting positioning with 725 hours and 29 ECTS credits for the Catholic University of Murcia

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

Know more

Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.