Higher Course in Integrated Advertising Management

The advertising options are innumerable despite the financial resources of the organization. For this reason, when developing the advertising strategy it is necessary to execute it in those media and supports that allow achieving the best results with greater optimization of the advertising budget. This requires a change in mentality and strategy, since advertising must be worked from a comprehensive perspective where both offline and online media are combined, adapting the advertising message to each channel and taking into account all the variables that influence the consumer. Thanks to this management we will be able to take part in the purchasing decisions of consumers.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.