International Marketing and Sales Course

This Online Course of International Marketing and Sales prepares you to acquire specific knowledge within the marketing and communication area developing in students some capacities to develop professionally in the marketing and public relations sector and more specifically in international marketing and sales. In addition, with the realization of this course, the student will be prepared to: deepen the various considerations on international marketing through the internationalization process, management orientation, benefits of international marketing and global economic trends, knowing the economic environment through economic systems, stages of economic development, trade patterns and world organizations, knowing the theory of international trade, deepening about the political environment and its risks and indicators of political instability, Deepen the legal environment through legal systems, know the social and cultural environment and its factors, identify the main problems in international marketing research, know what information we need for marketing decision making, know how to make the appropriate decisions about the products, know those existing alternatives for geographic expansion, identify the international distribution policy, select the best method for international advertising and promotion, know the role played by the equipment of the sales network in a company Analyze action plans as essential elements of a marketing strategy.